Build & Monetize Local Lead Gen Sites

Most local service providers are great at what they do, but they are not usually experts in online marketing. That is where you come in. You can build websites that rank in Google for high-intent local searches like “best roofer in Austin” or “plumber Brooklyn.”

Once your site is getting traffic, you can either rent the whole site to a local business or charge them for each lead you send their way. This strategy is known as “rank and rent” or local lead gen. It takes effort to get the site to rank, but since you are targeting a smaller market, it is more achievable than global SEO. You do not need to show your face or build a public brand. Once set up, these sites can generate monthly income with little involvement. And if one client stops paying, you can always route the leads to their competitor instead.