Teachable
All-in-one platform to create and sell online courses. Build your school, host content, and process payments with no technical skills required.
What is Teachable?
Teachable is an all-in-one platform for creating, hosting, and selling online courses. Course creators build their entire online school on Teachable, from course content to sales pages to payment processing, without needing technical skills or a separate website.
For digital nomads with expertise to share, Teachable offers a proven path to location-independent income through course sales.
Why Course Creators Choose Teachable
Complete Course Infrastructure
Everything you need in one place:
- Course builder with video, text, and quiz support
- Sales page and checkout system
- Payment processing (Stripe and PayPal)
- Student management and communication
- Built-in affiliate program tools
Control Over Your Business
Own your audience and pricing:
- Set prices however you want
- Keep student email addresses
- Brand your school with your identity
- No algorithm controlling your reach
- Direct relationship with students
Multiple Revenue Models
Flexible monetization options:
| Model | Description | Best For |
|---|---|---|
| One-time purchase | Single payment for lifetime access | Flagship courses |
| Payment plans | Split payment over installments | Higher-priced courses |
| Subscriptions | Monthly/annual recurring access | Ongoing content |
| Bundles | Multiple courses packaged together | Upselling existing students |
No Technical Skills Required
Build without coding:
- Drag-and-drop course builder
- Pre-built sales page templates
- Simple video uploading
- Mobile-responsive by default
- Handles all technical infrastructure
Teachable Pricing Plans
Plan Comparison
| Feature | Free | Basic ($59/mo) | Pro ($159/mo) | Pro+ ($249/mo) |
|---|---|---|---|---|
| Transaction Fee | $1 + 10% | 5% | 0% | 0% |
| Courses | Unlimited | Unlimited | Unlimited | Unlimited |
| Students | Unlimited | Unlimited | Unlimited | Unlimited |
| Coupons | No | Yes | Yes | Yes |
| Affiliates | No | No | Yes | Yes |
| Live Chat Support | No | No | Yes | Yes |
Which Plan to Choose
Free plan: Test the platform, validate course ideas. Suitable for first course experiments.
Basic plan: Active course sellers. Transaction fees justify monthly cost once earning $1,200+/month.
Pro plan: Serious course businesses. Zero transaction fees and affiliate features for scaling.
Pro+ plan: Established course businesses needing advanced features and priority support.
Creating Your First Course
Step 1: Choose Your Topic
Successful course topics share characteristics:
- Your expertise: What do you know well?
- Market demand: Are people searching for this?
- Transformation: What outcome will students achieve?
- Specificity: Narrow focus outperforms broad topics
Validate demand before creating extensive content.
Step 2: Outline Your Curriculum
Structure your course effectively:
| Section | Purpose |
|---|---|
| Welcome/Introduction | Set expectations, build excitement |
| Foundation modules | Core concepts students need first |
| Implementation modules | Practical application of concepts |
| Advanced content | Deeper skills for engaged students |
| Conclusion/Next steps | Summary and future direction |
Break content into digestible lessons (5-15 minutes optimal).
Step 3: Create Your Content
Production approaches:
Video content: Primary format for most courses. Screen recordings, talking head, or both.
Written content: Supporting materials, worksheets, transcripts.
Interactive elements: Quizzes, assignments, exercises.
Downloadable resources: Templates, checklists, tools.
Quality matters more than production value. Clear, valuable content beats fancy production.
Step 4: Build Your Sales Page
High-converting sales pages include:
- Compelling headline addressing transformation
- Clear course benefits and outcomes
- Curriculum overview
- Social proof (testimonials, results)
- Instructor credibility
- FAQ section
- Strong call to action
- Risk reversal (guarantee)
Step 5: Price Your Course
Pricing considerations:
| Price Range | Typical Content | Audience Requirement |
|---|---|---|
| $47-97 | Introductory/narrow topics | Can sell to cold traffic |
| $197-497 | Comprehensive courses | Warm audience preferred |
| $997-2,997 | Premium/flagship courses | Established trust required |
| $5,000+ | High-touch, results-based | Small, qualified audience |
Start with validation pricing, raise as you gather testimonials.
Marketing Your Teachable Course
The Critical Challenge
Teachable provides no built-in traffic. Your success depends entirely on your ability to reach potential students.
Effective Marketing Channels
| Channel | Effort | Cost | Best For |
|---|---|---|---|
| Email list | High initial, low ongoing | Low | Highest conversions |
| YouTube | High ongoing | Low | Long-term authority |
| Podcast | High ongoing | Low | Trust building |
| Blog/SEO | High initial | Low | Passive traffic |
| Social media | High ongoing | Low | Awareness |
| Paid ads | Low time, high skill | High | Scaling |
| Affiliates | Setup + management | Revenue share | Leveraging others' audiences |
Launch Strategy
Maximize initial course launch:
- Pre-launch: Build anticipation with free content
- Open cart: Limited-time enrollment period
- Mid-launch: Share testimonials and results
- Urgency: Countdown to enrollment close
- Close cart: Scarcity drives action
Launch energy often generates 60-80% of total sales.
Teachable for Digital Nomads
Perfect Location Independence
Course business works from anywhere:
- All creation and management online
- No physical products or shipping
- Students access content 24/7
- Support handled asynchronously
- Payments processed automatically
Scalable Income Model
Revenue scales without proportional time:
- Create content once, sell unlimited times
- Same effort for 10 or 10,000 students
- Income continues during travel
- No hourly ceiling on earnings
Time Investment Reality
Realistic time breakdown:
| Phase | Time Required |
|---|---|
| Course creation | 50-200+ hours |
| Sales page and setup | 10-20 hours |
| Marketing (ongoing) | 5-20 hours/week |
| Student support | 2-10 hours/week |
| Updates and improvements | 5-10 hours/month |
Front-loaded investment pays off over time.
Teachable vs. Alternatives
| Factor | Teachable | Thinkific | Kajabi | Udemy |
|---|---|---|---|---|
| Monthly Fee | $0-249 | $0-199 | $149-399 | $0 |
| Transaction Fee | 0-10% | 0-10% | 0% | 63-97% |
| Built-in Traffic | No | No | No | Yes |
| Email Marketing | Basic | Basic | Advanced | No |
| Best For | Course focused | Course focused | All-in-one | Discovery |
Tips for Teachable Success
Validate before creating. Pre-sell or survey to confirm demand before investing months in content.
Start with one course. Perfect one offering before expanding your catalog.
Build your email list. Email drives more course sales than any other channel.
Price with confidence. Low prices attract bargain hunters, not serious students.
Get testimonials early. Social proof dramatically improves conversions.
Iterate based on feedback. Student questions reveal content gaps and opportunities.
Common Mistakes to Avoid
Creating without an audience. Build audience first or simultaneously.
Overcomplicating the first course. Start simple, expand based on demand.
Underpricing. Higher prices often increase perceived value and actual results.
Neglecting marketing. Course creation is 30% of success; marketing is 70%.
Perfectionism. Launch imperfect and improve based on real feedback.
The Bottom Line
Teachable provides excellent infrastructure for course creators serious about building a business around their expertise. The platform handles all technical complexity, letting you focus on content and marketing.
Success requires more than a great course. Without an audience and marketing strategy, even exceptional content will not sell. Teachable works best for creators committed to building audience alongside their course business.
For digital nomads, online courses offer ideal location independence: create anywhere, sell to anyone, and build assets that generate income indefinitely. Teachable makes the technical side simple. Your job is creating valuable content and reaching the people who need it.
Pros
- No technical skills required to build courses
- Full control over pricing and branding
- Keep majority of revenue (depending on plan)
- Built-in payment processing and sales pages
- Supports courses, coaching, and digital downloads
Cons
- Monthly fees on all plans
- Must bring your own audience
- Transaction fees on lower plans
- Limited community features compared to alternatives
Categories
Frequently Asked Questions
How much does Teachable cost?
How much can you make selling courses on Teachable?
Do I need an audience to sell courses on Teachable?
Is Teachable better than Udemy?
How You Can Earn
- Per Sale
- Subscription Revenue
Best For
- Educators 📚
- Coaches 🧠
- Entrepreneurs 🚀
Audience Required?
No but it helps