Supercast
Premium podcast subscription platform for monetizing your show. Offer paid content and build recurring revenue from dedicated listeners.
What is Supercast?
Supercast is a premium podcast subscription platform that lets creators monetize through paid memberships. Unlike ad-based monetization, Supercast enables direct listener support with recurring subscription revenue.
The key differentiator: subscribers use their existing podcast app with a private RSS feed. No new app to download, no friction in the listening experience.
Why Podcasters Choose Supercast
Listener-Friendly Technology
Subscribers listen in their preferred app:
- Private RSS feed for each subscriber
- Works with Apple Podcasts, Spotify, Overcast, etc.
- No special app to download
- Familiar listening experience
- Higher conversion and retention
Creator-Favorable Economics
Keep more of what you earn:
| Platform | Creator's Share |
|---|---|
| Supercast | ~90%+ |
| Patreon | 88-95% |
| Apple Podcasts | 70-85% |
| Spotify | Varies |
Professional Tools
Everything you need:
- Subscription management dashboard
- Multiple pricing tiers
- Analytics and insights
- Promo codes and trials
- Automated billing
- Subscriber communication
How Supercast Works
Setup Process
Get started quickly:
- Create Supercast account
- Connect your podcast
- Set up subscription tiers
- Create premium content
- Generate private RSS feeds
- Launch to your audience
Content Delivery
How subscribers receive content:
Free listeners → Public RSS feed → Free episodes only
↓
Paid subscribers → Private RSS feed → All content (free + premium)
Subscription Models
Flexible monetization options:
| Model | Description | Best For |
|---|---|---|
| Bonus content | Extra episodes for subscribers | Most podcasts |
| Ad-free | Remove ads from existing shows | Ad-heavy shows |
| Early access | Subscribers get episodes first | Consistent publishers |
| Full premium | All content paid | Niche expertise |
| Tiered | Multiple levels | Varied value propositions |
Monetization Strategies
What to Offer Subscribers
Content worth paying for:
Bonus Episodes: Extended interviews, deep dives, special topics
Ad-Free Experience: Clean versions of regular episodes
Early Access: Episodes released early to subscribers
Behind-the-Scenes: Production insights, commentary tracks
Exclusive Series: Content only available to subscribers
Community Access: Discord, Q&A sessions, live shows
Pricing Your Subscription
Finding the right price point:
| Price Point | Typical Offering |
|---|---|
| $3-5/month | Ad-free or single perk |
| $5-10/month | Multiple perks, bonus content |
| $10-20/month | Significant extra content |
| $20+/month | Premium community access |
Conversion Expectations
Realistic subscriber percentages:
| Audience Engagement | Conversion Rate |
|---|---|
| Casual listeners | 0.5-1% |
| Regular listeners | 1-3% |
| Engaged fans | 3-5% |
| Super fans | 5-10% |
Revenue Projections
Sample Calculations
What different audiences might generate:
| Free Listeners | Conversion | Price | Monthly Revenue |
|---|---|---|---|
| 5,000 | 2% | $5 | $500 |
| 10,000 | 2% | $7 | $1,400 |
| 25,000 | 3% | $5 | $3,750 |
| 50,000 | 2% | $10 | $10,000 |
| 100,000 | 2% | $7 | $14,000 |
Building to Sustainable Income
Growth trajectory:
- Start with engaged core audience
- Launch with compelling offer
- Consistent premium content
- Promote on free episodes
- Convert more listeners over time
Supercast for Digital Nomads
Perfect Remote Business
Podcast subscriptions work anywhere:
- Record from any location
- Upload and manage remotely
- Revenue flows automatically
- No physical products
- Global subscriber base
Lifestyle Alignment
Podcasting fits nomad life:
- Flexible recording schedule
- Interviews over video calls
- Batch production possible
- Travel content for bonus episodes
- Location independence complete
Sustainable Income Model
Recurring revenue provides stability:
- Monthly income predictable
- Subscribers tend to stay
- Revenue compounds with growth
- Not dependent on sponsors
- Direct listener relationship
Building Your Subscriber Base
Launch Strategy
Maximize initial conversions:
- Announce early to build anticipation
- Explain value clearly on free episodes
- Offer launch discount or bonus
- Personal call-to-action in episodes
- Follow up for non-converters
Ongoing Growth
Continue building subscribers:
- Mention premium content regularly
- Tease exclusive episodes
- Thank subscribers publicly
- Share subscriber milestones
- Create FOMO thoughtfully
Retention Focus
Keep subscribers happy:
- Deliver consistent premium content
- Maintain or exceed promised value
- Engage with subscriber community
- Survey for feedback
- Surprise with extra value
Challenges to Consider
Audience Requirements
You need listeners first:
- Premium works only with audience
- Can't convert zero to subscribers
- Build free audience initially
- Quality free content essential
Content Demands
More content required:
- Free show must continue
- Premium content on top
- Sustainable production pace
- Quality cannot drop
- Burnout risk is real
Conversion is Hard
Most won't pay:
- 95-99% stay on free
- Small percentage converts
- Need volume or high prices
- Clear value proposition essential
Supercast vs. Alternatives
| Factor | Supercast | Patreon | Apple Subscriptions |
|---|---|---|---|
| Fee | ~10% | 5-12% | 15-30% |
| Listener app | Any podcast app | Patreon app | Apple Podcasts only |
| Friction | Low | Medium | Low (Apple users) |
| Control | High | Medium | Low |
| Best for | Podcast-first creators | Multi-platform creators | Apple-focused audience |
Tips for Success
Keep your free show excellent. Premium only works if free content demonstrates your value.
Offer genuine extra value. Subscribers pay for premium, not just access to normal content.
Be consistent. Reliable premium content justifies ongoing subscription.
Talk about it. Mention your premium offering naturally and regularly.
Start simple. One tier, clear value. Add complexity later if needed.
Engage subscribers. Make them feel special. They're your biggest supporters.
The Bottom Line
Supercast enables podcasters to build sustainable subscription revenue while keeping listeners in their preferred podcast apps. The private RSS approach reduces friction and improves conversion compared to platforms requiring new apps.
Success requires an existing audience and compelling premium content. Not every listener will pay, but those who do provide predictable, recurring revenue independent of advertising.
For digital nomad podcasters, Supercast offers location-independent income from content you create anywhere. Build your free audience, launch your premium offering, and convert your most engaged listeners into sustainable monthly revenue.
Pros
- Keep 90%+ of subscription revenue
- Works with all podcast apps
- Private RSS feeds for subscribers
- No platform lock-in for listeners
- Professional subscription management
Cons
- Requires existing audience
- Monthly platform fee
- Must create premium-worthy content
- Conversion from free to paid is challenging
Categories
Frequently Asked Questions
How much does Supercast cost podcasters?
How does Supercast work for listeners?
How much can podcasters earn with Supercast?
What content should I put behind the paywall?
How You Can Earn
- Subscription Revenue
Best For
- Podcasters 🎙️
- Educators 📚
- Entrepreneurs 🚀
Audience Required?
Yes but you can grow it on the way