BigCommerce App Marketplace
Build and sell apps for BigCommerce stores. Earn recurring revenue from merchants using your tools to grow their e-commerce businesses.
What is BigCommerce App Marketplace?
BigCommerce is an e-commerce platform powering online stores for businesses of all sizes. The App Marketplace is where merchants discover third-party apps to extend their store functionality. Developers build apps that solve merchant problems and earn recurring subscription revenue.
For developers seeking SaaS income with built-in distribution, BigCommerce offers access to growing e-commerce merchants with real budgets.
Why Developers Choose BigCommerce
Favorable Revenue Share
Keep 80% of your earnings:
| Platform | Developer Share |
|---|---|
| BigCommerce | 80% |
| Shopify | 80-85% |
| WooCommerce | 100% (self-hosted) |
Competitive terms with established marketplace.
Enterprise Focus
Larger merchants mean bigger budgets:
- BigCommerce attracts mid-market and enterprise
- Merchants expect to pay for quality tools
- Higher willingness to pay than small stores
- More sophisticated requirements
Less Competition
Smaller ecosystem opportunity:
- Fewer apps than Shopify marketplace
- Gaps in functionality to fill
- Easier to rank and get discovered
- Growing platform with increasing merchants
BigCommerce App Revenue Model
Pricing Options
Structure your app economics:
| Model | Description | Best For |
|---|---|---|
| Monthly subscription | Recurring fee | Most apps |
| Usage-based | Pay per action/volume | API-heavy tools |
| Freemium | Free tier + paid upgrades | Market penetration |
| One-time | Single purchase | Simple tools |
Subscriptions provide predictable recurring revenue.
Revenue Example
Building meaningful income:
| Monthly Price | Installs | Gross Revenue | Your Share (80%) |
|---|---|---|---|
| $29 | 50 | $1,450 | $1,160 |
| $49 | 100 | $4,900 | $3,920 |
| $99 | 200 | $19,800 | $15,840 |
| $199 | 500 | $99,500 | $79,600 |
Scaling installs and pricing compounds revenue quickly.
Building BigCommerce Apps
Technical Requirements
What you need to know:
- BigCommerce API (REST and GraphQL)
- OAuth authentication flow
- Webhook handling
- Frontend technologies (React recommended)
- Backend development (Node.js, PHP, etc.)
Development Process
From idea to marketplace:
- Research: Identify merchant pain points
- Plan: Design solution and architecture
- Build: Develop app following BigCommerce guidelines
- Test: Thorough testing on sandbox stores
- Submit: Apply for marketplace listing
- Review: Address feedback from BigCommerce team
- Launch: Go live and start acquiring merchants
App Types
Categories with opportunity:
- Marketing: Email, SMS, social media tools
- Sales channels: Marketplace integrations
- Shipping: Carrier integrations, fulfillment
- Analytics: Reporting and business intelligence
- Customer service: Chat, support, reviews
- Operations: Inventory, order management
Succeeding in the Marketplace
Finding Your Niche
Research before building:
- Browse existing apps for gaps
- Read merchant reviews for pain points
- Check BigCommerce community forums
- Talk to actual merchants
- Look for categories with few quality options
Listing Optimization
Get discovered by merchants:
- Clear, benefit-focused descriptions
- Quality screenshots and videos
- Documented features and pricing
- Positive reviews from early users
- Regular updates showing active development
Merchant Acquisition
Beyond the marketplace:
- Content marketing for SEO
- BigCommerce partner community
- Integration partnerships
- Paid advertising
- Direct outreach to agencies
BigCommerce Apps for Digital Nomads
Location Independence
Run your app business anywhere:
- Cloud-hosted infrastructure
- Remote support handling
- Asynchronous communication
- Global merchant base
Recurring Revenue Benefits
Predictable income for nomad life:
- Monthly revenue continues during travel
- Subscriptions provide stability
- Less dependent on constant sales
- Build once, earn repeatedly
Time Investment Reality
Understand the commitment:
| Phase | Time Required |
|---|---|
| Initial development | 2-6 months |
| Marketplace approval | 2-4 weeks |
| Ongoing maintenance | 10-20 hours/month |
| Support | Varies with installs |
| Feature development | Ongoing |
Front-loaded investment with ongoing obligations.
Challenges to Consider
Development Complexity
Apps require real technical skill:
- API changes require updates
- Security is critical
- Performance matters
- Edge cases are common
Support Burden
Merchants expect responsive help:
- Questions from non-technical users
- Integration issues
- Bug reports
- Feature requests
Plan for support scaling as installs grow.
Platform Dependency
BigCommerce controls the marketplace:
- Policy changes affect your app
- Review process can be frustrating
- Merchant base dependent on platform growth
- Diversification reduces risk
Tips for Success
Start with one problem. Solve one thing exceptionally well before expanding.
Talk to merchants. Real feedback beats assumptions every time.
Invest in UX. Merchant experience directly affects reviews and retention.
Plan for support. Build documentation and self-service from day one.
Monitor competitors. Know what alternatives merchants consider.
Consider partnerships. Agencies and complementary apps can drive installs.
The Bottom Line
BigCommerce App Marketplace offers developers a path to recurring SaaS revenue with built-in distribution. The 80% revenue share and enterprise-focused merchant base create real earning potential.
Success requires genuine technical skill and commitment to ongoing development and support. Apps that solve real merchant problems and deliver excellent experiences can generate substantial passive income.
For digital nomad developers, BigCommerce apps provide ideal location-independent income. Build your app, launch in the marketplace, and grow recurring revenue that supports your lifestyle. The investment is significant, but the recurring payoff can be substantial.
Pros
- Recurring revenue from subscriptions
- Growing e-commerce platform
- Less competition than Shopify ecosystem
- Enterprise merchants with larger budgets
- 80% revenue share for developers
Cons
- Smaller merchant base than Shopify
- Technical expertise required
- App approval process can be lengthy
- Ongoing maintenance and support obligations
Categories
Frequently Asked Questions
How much can BigCommerce app developers earn?
What revenue share does BigCommerce take?
What types of apps are needed?
How long does app approval take?
How You Can Earn
- Per Sale
- Rev Share
Best For
- Developers 🧑💻
- Entrepreneurs 🚀
- Marketers 📢
Audience Required?
No but it helps